Step One: Design a Tee

In early May, I was joking with my wife about how our 17-month-old daughter had taken to screeching like a seagull—or as I lovingly coined it, a terror-dactyl (like pterodactyl, but you know… more terrifying).

Reveling in my own anti-funniness, I decided to make a T-shirt. But rather than just making one like a normal person, I went in deep — researching the best blanks, overthinking the logo, and somehow ending up building an entire brand.

By mid-May, I had the first version of everything up and running. Since then, I’ve spent the last six weeks obsessively polishing the designs, tweaking the website, and trialling ads in the hope that I can turn this into something sustainable—because, honestly, I’m really proud of what I’ve made so far.

Last week was my birthday, and I wore a couple of my own samples throughout the weekend: chasing my daughter, making pizza from scratch, and sitting in the warm Scottish sun. I can confidently say these T-shirts are both durable and comfortable—battle-tested by toddlers and tomato sauce.